Zuya™ thrives in the highly competitive landscape of Melbourne’s dining scene.
As pioneers in their genre, they hold the coveted “first mover” advantage, with their exceptional food as the unique selling point. While Australian diners are well-versed in BBQ, Zuya™ introduces the uncharted territory of West African cuisine, specifically West African BBQ. Their target audience consists of cultural enthusiasts who crave genuine, immersive experiences.
Drawing inspiration from the vibrant nightlife and dynamic street food culture of Western African countries, we artfully integrated these elements into their brand. Our approach extended beyond aesthetics, encompassing the entire brand experience. By infusing their identity with these nuances, we created an immersive journey that connects to culture seekers.
Zuya™ seeks to celebrate, educate and unite all people through the best of West African cuisine and hospitality.
What we did:
Brand Identity. Strategy. Tone Of Voice. Logo Creation. Website Design and Development. Marketing Collateral. Signage. Copywriting. Photography. Videography. Social Media Strategy. Brand Activation. Packaging.