Studio Badu
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Raw Essentials Tea

Booklet, Branding, Copywriting, Packaging, Print

RAW ESSENTIALS TEA

Raw Essentials Tea is the creation of The Real Housewives of Melbourne public figure, Janet Roach, and her son, Jake Zogoolas. Raw Essentials Tea approached Studio Badu to design a solution for their herbal tea packaging where customers could connect more to the product by having a visual of the ingredients inside each tea.

A percentage of proceeds goes towards The Roach Foundation which was created to assist burns survivors. 

What we did
Packaging, Branding, Booklets, Flyers, Brochures, Digital, Illustrations, Copywriting

Packaging Design

Packaging Design

We custom created and designed 11 tea boxes with an open window cut out at the front, using gold foil embellishment to enhance the opening. The Slim box won the International Gold Medal for Australia's best natural Oolong tea blend at the 2017 Golden Leaf awards.

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BRAND BOOK + CATALOGUE

BRAND BOOK + CATALOGUE

Studio Badu designed this brand book to reflect the story of Raw Essentials Tea as the core of everything that they do. The book also introduces us to the variety of handpicked ingredients for each tea blend.